Description
Google Analytics (GA4) is used to store, process, or report on website traffic data. Google Tag Manager (GTM) is a tag management system that allows users to add and edit snippets of custom code or tags to a website. Tags can add analytics tracking, manage advertising pixels, or create additional site functionality. Google Ads is used to run and manage paid advertising campaigns, track conversions, and measure campaign performance. These tools can be used in conjunction, often with GTM deploying the tags that send data to Analytics and Ads, and Analytics data informing Ads campaign performance.
Audience
Faculty, staff, and authorized student workers whose responsibilities require use of or access to these platforms.
Requirements
User access and user permission levels will be reviewed regularly to ensure compliance with university privacy and security requirements.
Cost
No cost.
Requesting
To request access for the needed product, create a service ticket by clicking the "Submit a Google Analytics Access Request", "Submit a Google Tag Manager Access Request,” or "Submit a Google Ads Access Request” button on this page.
To report an access issue, create a service ticket by clicking the "Report a Google Analytics, Tag Manager, or Ads Access Issue" button on this page.
Service Levels
| Request |
Respond In |
Resolve In |
| Submit a Google Analytics Access Request |
3 business days |
5 business days |
| Submit a Google Tag Manager Access Request |
3 business days |
5 business days |
| Submit a Google Ads Access Request |
3 business days |
5 business days |